When caring for historic or listed buildings, cleaning isn’t just routine maintenance—it’s preservation. Every sweep, wipe, or wash has the potential to damage irreplaceable materials. That’s why heritage professionals across the UK are turning to Ajour Stone Soap: a pH-neutral, non-toxic cleaner that’s gentle enough for centuries-old surfaces, yet effective enough for everyday use.

From stately homes and cathedrals to boutique hotels in period properties, here’s how Ajour is helping preserve the past—one stone at a time.
1. Safe for Sensitive Historic Materials
Heritage surfaces are typically made of vulnerable materials like:
- Aged limestone
- Carrara and other soft marbles
- Sandstone or Yorkstone flags
- Encaustic and handmade clay tiles
Ajour Stone Soap is pH-neutral, meaning it won’t etch, stain, or degrade these surfaces. Unlike acidic or alkaline cleaners, it protects natural stone without compromising its mineral structure or finish.
🧪 Why it matters: Acid-based cleaners can react with calcite-rich stones, causing permanent damage. Ajour avoids this entirely.
2. Supports Long-Term Preservation
Cleaning stone isn’t just about removing dirt—it’s about protecting the surface from future wear. Ajour contains natural fatty acids that leave a microscopic protective layer, gradually building resistance to water marks, soiling, and environmental pollutants.
🔍 Over time: This creates a soft patina that enhances the stone’s colour and depth—without sealing or coating it artificially.
3. Perfect for Listed Buildings and Conservation Areas
In Grade I or Grade II listed buildings, any damage to original features could breach planning guidelines—or worse, destroy centuries of craftsmanship.
Ajour Stone Soap is:
- Non-corrosive
- Non-flammable
- Free from synthetic perfumes and harsh detergents
- Biodegradable and safe for use in historic and sensitive settings
🛡️ Conservationists appreciate its compatibility with traditional materials and techniques.
4. Used in Iconic and Everyday Heritage Settings
Whether you’re caring for a nationally recognised building or a family-owned heritage home, Ajour fits the brief.
Popular applications include:
- Polished stone floors in manor houses and galleries
- Decorative marble fireplaces in Georgian townhouses
- Tiled vestibules in Victorian terraces
- Stone memorials and monuments in churches or public spaces
🧼 It’s trusted by caretakers, conservation architects, and restoration professionals alike.
5. Simple Application for Regular Use
Even in historic spaces, cleaning still needs to be practical. Ajour Stone Soap is easy to use:
- Dilute in warm water
- Apply with a mop, soft cloth or sponge
- Allow to dry naturally—no rinsing required
🧽 Its low-lather formula avoids water saturation (important in older structures where excess moisture can damage flooring or sub-layers).
Preserving historic buildings means choosing every product with care—and Ajour Stone Soap stands up to the challenge. It offers gentle, consistent cleaning that respects the character and integrity of period materials, without compromising effectiveness.
Whether you’re managing a private estate, public monument, or Grade-listed gem, Ajour provides peace of mind and professional-grade performance.
📞 For advice on heritage cleaning or to order Ajour Stone Soap in bulk, contact the team at Crawshaws. We’re proud to support the caretakers of Britain’s most treasured buildings.